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The Purpose Post



Rethinking Consumer Purchase Behavior: Lessons from Cetaphil's AI Advertising Strategy
Discover how Cetaphil is using AI tools like ChatGPT to influence consumer purchase decisions—and why brands should treat AI as a new channel in the customer journey.
Jul 223 min read


🚀 Scaling Smarter: How Small Businesses Can Use Amazon’s GenAI Tools to Compete Like the Big Brands
Amazon Ads has introduced new generative AI tools designed to help small and mid-sized businesses create high-quality ads faster and more efficiently. These tools are available to advertisers on Amazon’s platform and allow brands to produce images, videos, and audio ads with minimal time, cost, or creative resources.
Jul 223 min read


Price Increases Due to Tariffs: Marketing Strategies for Business Owners
Learn how to adjust your marketing strategy to effectively communicate price increases due to tariffs.
Feb 173 min read


Marketing Strategies for Small Businesses
Here are nine small business marketing strategies that help boost awareness and drive more business.
Feb 55 min read


Boost Your Business Efficiency: Best AI Tools for Small Business Owners
Running a small business is a demanding job. You're juggling multiple roles, wearing different hats, and constantly looking for ways to...
Feb 25 min read


Use of AI in Marketing Case Study: How AI is Driving eBay’s E-Commerce Revolution
For years, eBay has integrated various types of AI into its technology stack, such as machine learning, deep learning, computer vision,...
Jan 282 min read


Skip the TikTok Dances: Social Media Marketing for Business Owners
Discover how to successfully drive sales through social media - no trends required. A practical guide to professional content that works.
Jan 204 min read


The Evolution of Advertising: Harnessing Artificial Intelligence in Marketing Functions
Explore how Artificial Intelligence is transforming marketing functions with innovative strategies. Discover AI's role in advertising today.
Jan 133 min read
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