Skip the TikTok Dances: Social Media Marketing for Business Owners
- Jessy Costas
- Jan 20
- 4 min read
Engaging content on social media can boost consumer likes and interest in your business , however you don't have to resort to the latest dance trend to make you business stand out. There are many more interesting and engaging ways you can connect with your consumers and showcase your business to attract new customers and grow your business. Let me show you how other small business owners are driving real results with on social media, no dance moves needed.
Here's why this matters for your business
Here's the reality: 76% of consumers have purchased products they first discovered through social media. But here's the good news - you don't need gimmicks to tap into this market. You just need a strategic approach that fits your business.
7 Ways to Create Killer Content That Drive Real Business Results (Zero Dance Moves Required!)
1. Expert Insights
Think of this as your consultation room, just online. When you share your expertise, you're not just posting content - you're positioning yourself as an authority.
What works:
A real estate agent explaining current market trends
An accountant sharing tax-saving tips for small businesses
A chef demonstrating professional cooking techniques
Why it works: This type of content gets saved and shared because it provides real value. It's also evergreen, meaning it stays relevant longer than trend-based content.
2. Behind-the-Scenes Business Content
Your processes might seem ordinary to you, but they're fascinating to customers. This builds trust and shows your professionalism in action.
Strong examples:
A manufacturer showing quality control processes
A restaurant's morning prep routine
An architect walking through design decisions
Why it works: Transparency builds trust, and trust drives sales. 94% of customers are more likely to be loyal to brands that offer complete transparency.
3. Customer Success Stories
Nothing sells quite like proof. But forget basic testimonials - let's make them compelling.
Smart approaches:
A before/after with your client's permission
Problems you solved with specific results
Customer reviews with visual evidence
Why it works: Social proof is your most powerful sales tool. 92% of consumers trust peer recommendations over advertising.
4. Educational Series
Position yourself as the go-to expert in your field. Break down complex topics into digestible pieces.
Proven formats:
Quick tips relevant to your industry
Common mistake prevention guides
Step-by-step tutorials of processes
Why it works: Educational content has the highest save and return rates across all platforms, building a loyal following.
5. Product/Service Demonstrations
Show, don't tell. But make it about solving problems, not just features.
Effective examples:
A software company showing time-saving features
A cleaning service demonstrating tough stain removal
A gym owner showing proper equipment use
Why it works: Demonstrations answer customer questions before they ask, reducing sales friction.
6. Industry News & Updates
Be the source of relevant updates in your field. Your audience will thank you.
Smart approaches:
Break down complex industry changes
Explain how news affects your customers
Share your professional perspective on trends
Why it works: Being a reliable news source makes you the go-to expert in your field.
7. Problem-Solving Content
Address your customers' pain points directly. Show them you understand their challenges.
Strong examples:
Common industry problems and solutions
Money-saving tips related to your service
Efficiency improvements in your field
Why it works: Directly addressing pain points shows you understand your customers' needs.
Platform-Specific Strategies That Work
Each social platform has unique characteristics, formats and audiences that requires creative content to be adapted to ensure relevancy. YOu can't
Best for: B2B relationships and professional insights
Content type: Industry analysis, company updates, professional achievements
Posting frequency: 2-3 times per week
Best times: Tuesday through Thursday, 9am-12pm
Best for: Visual products and service results
Content type: Before/afters, process videos, quick tips, interesting visuals
Posting frequency: 4-5 times per week
Best times: Tuesday through Friday, 11am-2pm
Best for: Community building and detailed content
Content type: Longer posts, events, customer stories
Posting frequency: 3-4 times per week
Best times: Wednesday through Sunday, 9am-3pm
TikTok
Best for short-form how to or product demonstration video content
Content type: Short to medium videos (15-30 sec is optimal)
Posting Frequency: 3-4 times
Best times: Late afternoon to early evenng hours
Time-Saving Tools for Busy Owners
Essential tools that won't break the bank:
Canva Pro: Professional graphics without a designer
Later: Schedule posts across platforms
Hootsuite: Track engagement and manage responses
Google Analytics: Track social media ROI
Content Planning Example That Won't Eat Your Day
Social media for business owners doesn't have to be time consuming. Create a realistic schedule that works for your business. You don't need to post on every social platform. Post Instead focus on where you audience is most active and relevant for your business products
Weekly framework:
Monday: Industry insights
Wednesday: Customer success story
Friday: Educational content
Weekend: Behind-the-scenes
Measuring What Actually Matters
Don't get caught up with vanity metrics. Focus on social media metrics that results in growth for your business. As a small business owner time and money are valuable, so it's important to make sure you are getting the best return on you investment.
Forget vanity metrics. Track these instead:
Website traffic from social
Lead generation numbers
Customer inquiries
Direct sales from social
Email list growth
Saved posts (shows valuable content)
Common Mistakes to Avoid
When we think about social media marketing for business owners, there are lots of pitfalls business owners can easily fall into when developing content. Let's discuss what to avoid to help you be more successful.
Spreading yourself too thin across platforms
Inconsistent posting
No clear call-to-action
Ignoring analytics
Copying competitors instead of highlighting your unique value
The Bottom Line
Social media success doesn't require dancing, trends, or gimmicks. It requires sharing your expertise consistently and professionally. Start with one platform, focus on valuable content, and let your professional expertise shine through.
Remember: Your goal isn't to go viral - it's to build a sustainable presence that consistently brings in business.
Feel free to reach out to Sentric Marketing Solutions, we're happy to guide you on developing a social media strategy that can engage your core audience to deliver better business results.
