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Our Work
These case studies show how we use marketing strategy and paid media to drive real business results — from finding new audiences to improving performance. We can help your marketing dollars work harder and go further!
Rebranded the Underdog as the Industry's Next Big Thing
Global Phone Manufacturer
Focus: Go-to-Market Strategy & Premium Brand Positioning
The Challenge: A mobile phone brand known for its complex, tech-heavy messaging was struggling to resonate with everyday consumers. To stand out and go head-to-head with the category leader, they needed a bold repositioning strategy that would make them the next big thing
The Approach: Developed a premium integrated brand strategy that included exclusive partnerships with top luxury content partner, high end designer collaboration as well as sponsorship of NY fashion week for premium audience reach.
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The Results:
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Successfully launched multiple flagship brand campaigns across key markets
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Reached 500M+ consumers through high-impact sponsorships
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Negotiated $30M+ in strategic media deals
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Increased premium brand positioning by 50%
Optimized Media Investment to Maximize Commercial & Strategic Value
Multi-brand American Automaker
Focus: Centralized Partnership Strategy Across 20 Markets
The Challenge: Improve efficiency and innovation across fragmented digital partnerships in multiple global markets.
The Approach: Optimized media investment with key partner through a centralized buying strategy with beneficial commercial deal points to maximize return on investment and media efficiency
The Results:
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Maximized partnership benefits, including exclusive tech builds and brand studies worth $500K and value add worth millions
Transformative Data Strategy Leads to Faster Decision-Making and Increased Efficiency
Automotive
Japanese Automaker
Focus: Precision Marketing & Tech Stack Modernization
The Challenge: Modernize the brand’s marketing strategy by improving the use of data to drive performance across channels and platforms.
The Approach: Conducted a comprehensive data marketing assessment to uncover key gaps and opportunities. Led a transformational effort focused on optimizing the tech stack and building a precision marketing framework using a phased approach. This included aligning data infrastructure, integrating measurement tools, and introducing more personalized targeting capabilities.
The Results:​
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Delivered millions in added media value through improved performance
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Improved speed and quality of data to help make smart business decision
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Positioned the brand for long-term growth through scalable, data-driven marketing practices
Reversed Sales Decline by Tapping into High-Value, Untapped Audiences
Consumer Health Tech
American Fortune 500
Focus: Audience Development & Retail Expansion
The Challenge: Identify new, high-potential audiences to reinvigorate sales for a mature product line in a competitive retail environment.
The Approach: Conducted an in-depth audience discovery project focused on identifying untapped consumer segments based on buying behavior, motivations, and cultural insights. Developed three new audience profiles — including Latino consumers — and aligned them with emerging retail opportunities.
The Results:
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Added 3 scalable audience groups with clear growth potential
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Increased year-over-year sales by 10%
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Boosted conversion rates by 23% through more personalized targeting
