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The Purpose Post



Rethinking Consumer Purchase Behavior: Lessons from Cetaphil's AI Advertising Strategy
Discover how Cetaphil is using AI tools like ChatGPT to influence consumer purchase decisions—and why brands should treat AI as a new channel in the customer journey.
Jul 223 min read


🚀 Scaling Smarter: How Small Businesses Can Use Amazon’s GenAI Tools to Compete Like the Big Brands
Amazon Ads has introduced new generative AI tools designed to help small and mid-sized businesses create high-quality ads faster and more efficiently. These tools are available to advertisers on Amazon’s platform and allow brands to produce images, videos, and audio ads with minimal time, cost, or creative resources.
Jul 223 min read


Price Increases Due to Tariffs: Marketing Strategies for Business Owners
Learn how to adjust your marketing strategy to effectively communicate price increases due to tariffs.
Feb 173 min read
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